The sight is the second stage of our journey through “The 5 senses of TPE”.
In the sensory evaluation of a product, sight helps to identify different features that distinguish what we are seeing. Through this sense it is possible to perceive whether a surface is transparent, semi-transparent, translucent or opaque.
MARFRAN offers a wide range of products ranging from transparent materials with the “see through” property to others with completely matte or filled finishes.
The colour is another fundamental aspect detectable through sight.
Thanks to the choice of the right pigments, the know-how reached in collaboration with leading companies of the fashion and design industry, we provide the market solutions with captivating appearance.
In 2020, after over six months market research with the involvement of ski sales outlets, in collaboration with ColorWorks (https://www.avient.com/resource-center/services/color-services/colorworks) we developed a ski boots colour collection by guessing the trends of FW21-22.
The five trendy colours chosen and injection moulded with our TPE Compound MARFRAN.IR are green petrol, green pastel, custard, charcoal grey and bright red. They have been named according to some famous ski locations and the prototypes were presented with success receiving positive feedbacks from designers and stylists.
Design, fashion and technology are deeply interconnected to each other, and today more than ever the appearance of the final product makes the difference.
A thermoplastic elastomer is usually perceived through touch and sight. The same cannot be said of smell and taste instead.
What does MARFRAN hold for the future?
We are looking forward to discovering together the next steps of our journey through the “The 5 senses of TPE”.